Which SEO agency to choose

What to look for when choosing an SEO agency and signing an SEO contract?
Positioning is a relatively cheap way to effectively acquire customers for the vast majority of industries. So much for the theory. Whether the SEO campaign will bring the intended results depends largely on the agency with which we finally start cooperation. There is a lot at stake, and the lack of the expected results, contrary to appearances, is not the most terrible trap that is set for inexperienced customers looking for effective promotion in search results. In extreme situations, the choice of an SEO agency may affect the success of the venture or its complete collapse. What's worse - this type of extreme situation is not something very rare. Therefore, in our latest post, we present some practical information that will allow you to make the best possible decision and avoid potentially dangerous marketing tricks. How to choose an SEO agency and what to pay attention to when making such a choice?

Big or small agency? Or maybe a freelancer?
Before we discuss all kinds of pitfalls for inexperienced clients of positioning services, it is worth considering whether an SEO agency is always a good choice. And if so, is it better to bet on a large and recognizable agency with good PR, or rather a small company that no one has heard of, but assures us of its commitment and professionalism? Or maybe it's better to use the services of a freelancer? There is no single, always correct answer to this question. It all depends, among others on the budget we have, but above all - the type of business and our expectations regarding the very implementation of the positioning service.
A large agency - advantages and disadvantages

A large agency is primarily a place for people who want all elements of internet marketing to be done in one place - without referring to partners or whitelabel subcontractors. Does it affect the quality of service? It may or may not. However, the situation in which we can settle all SEM matters in one place is certainly convenient for a client who is less experienced in internet marketing, who in such a situation does not have to ask who and what he should talk about. A large SEO agency is also an extensive positioning department, which favors the exchange of know-how between employees, as well as greater stability in crisis situations - e.g. large updates of the algorithm. Many specialists in the ranks and a broad customer base as Google changes the rules of the game allows you to quickly draw the right conclusions and implement recovery plans.
A large agency also means relatively low prices and wider possibilities of negotiating them, which is mainly due to the fact that the final conditions largely depend on the trader, and not on the person who will then realistically perform this service.
What if your action budget is very limited? Here, a large agency may not be the best, but the only solution, because due to various types of automation, it is able to ensure the performance of activities that would be impossible to implement in smaller companies with a low budget. Remember, however, that the quality of such a service is usually adequate to the price.

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